"La Purísima is one of Phoenix’s most iconic bakeries — a family-run institution that’s been shaping the city’s pan dulce scene since 1983. What started in Glendale has grown to three locations across the Valley, all packed with rows of conchas in vivid colors, puff pastry–wrapped ojos, molassesy marranitos, and dense, buttery empanadas. The fresh flour tortillas alone are worth the trip, and the savory side of the menu — with tamales, burritos, and menudo on weekends — draws just as many loyal regulars. Seasonal offerings like pan de muerto and rosca de reyes keep the bakery tied to its roots, while the daily buzz of early-morning regulars speaks to its staying power." - McConnell Quinn