"Owned by Lynsi Snyder, this West Coast fast-food icon has no plans to expand east of Texas in her lifetime, essentially keeping growth to the western side of the country. Snyder says the limited footprint preserves its appeal — she likes that locations are sought-after when visitors come into town and that the chain remains unique rather than being on every corner, arguing that nationwide saturation would take away some of its luster." - Chris Fuhrmeister