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"An upmarket, clubby Italian concept from Noble 33 set to open in Mayfair this autumn after launching inside the Hotel Figueroa in Downtown Los Angeles last October. The London site on Avery Row will be very large and multi-level, featuring a ground-floor lounge and bar, a first-floor terrace, a second-floor dining room and a third-floor cigar lounge, aiming for a glamorous, high-energy fine-dining crowd. Executive chef A.J. McCloud will develop the menu, which is expected to emphasize coastal Italian and wood-fired cooking — think pizza and pasta, tuna tartare, bone marrow agnolotti with a red reduction, whole grilled branzino on a wooden plank and truffle pizza. The opening is part of Noble 33’s rapid expansion into Miami, New York and London and is pitched as a flashy, Money Mayfair–style destination." - Adam Coghlan