Why Are Christmas-Themed Bars — Like Miracle Pop-Ups —Such Big Business? | Eater

"Started in 2014 when its founder paused a December renovation and turned a small cocktail room into a holiday pop-up, this travelable Christmas cocktail concept has since become a carefully curated seasonal experience. Spaces are overwhelmingly decorated with vintage and store-bought holiday ephemera, a tightly honed playlist, and a menu of well-crafted cocktails (including flips and eggnog-style drinks) developed with top bartenders; signature ceramic mugs are produced for and sold only at locations. The brand franchises a full playbook — recipes, design language, PR support, and proprietary glassware/decor — while vetting partners to ensure mixology competence and consistent execution. Its kitschy nostalgia, sensory immersion, and Instagram-friendly merchandising draw diverse crowds (from first dates to office parties), create long lines and strong press attention, and have turned the concept into a profitable business that continues to expand into smaller markets and suburbs." - Martha Daniel