The Cookies That Starred in ‘Only Murders in the Building’ Are Coming to San Diego | Eater San Diego

"I first encountered a viral East Coast cookie when Schmackary’s was name-dropped throughout season three of Hulu’s Only Murders in the Building and featured memorably in the scene where Paul Rudd’s character ruefully gobbles a cookie decorated with the cursed “Death Rattle” logo. Founded by aspiring actor Zachary Schmahl in his Hell’s Kitchen apartment, the shop opened a storefront in NYC’s Theatre District in 2012 and is known as the “official cookie of Broadway,” often producing limited-edition themed cookies to tie in with big stage performances. Its menu rotates through more than 100 flavors, with bestsellers like Funfetti, Cookie Dough, Sweet Corn, and Caramel Apple Crisp. After beginning to franchise in 2023, the brand is working with San Diegan Sharian Lott to open a San Diego storefront paired with a West Coast production facility expected by the end of 2024." - Candice Woo