Ikea Wants to Transition From Furniture Store to Lifestyle Brand | Eater
"This vegetarian rooftop snack bar featured a palm-sized handbröd—a tender, buttery stuffed roll available with fillings like cheese or vegetables and toppings such as beet hummus with cilantro or lentils and cream cheese with chives—priced around €3.50 with an optional topping. The lentils-and-cream-cheese version was noted for its warm filling contrasted by the cool, creamy topping and unexpectedly fresh chives; the setting on the rooftop terrace at sunset provided a pleasant view that made it popular for dates and lingering outdoors. The concept emphasized health, sustainability and freshness, but the handbröd was ultimately discontinued after disappointing customer feedback and is slated to be replaced with more familiar paninis and a plant-based burger currently in development." - Emily Cohen
