Tanaka Farms

Inside Hello Kitty’s Rise to Food Superstardom | Eater

"A multi‑generational, family‑run farm founded in 1940 by an immigrant farmer that has recently partnered with a major character brand to add seasonal attractions — from Hello Kitty plywood stands at its pumpkin patch to a winter Santa tour and a Sanrio village — and now offers spring strawberry picking with photo opportunities; the collaboration, initially approached with hesitation over preserving the farm image, proved wildly successful, driving new visitors and necessitating pre‑sold parking passes for weekend harvest festivals." - Zan Romanoff