Panera Is Selling a Bread Bowl Hat | Eater

"Known for dabbling in fashion-forward merch, the brand followed a well-liked baguette purse with an even more out-there “bread bowl” fascinator created by A‑Morir Studio: a 3D‑printed replica of a bread bowl ringed with colorful ostrich feathers. Sold as a limited-edition item for $21 and bundled with a gift card to try new menu items, it reportedly sold out quickly. Critics describe the hat as impractical and whimsical to the point of absurdity—likening it to a bird’s nest of stale leftovers or a look from an Easter parade, Salvador Dalí, or RuPaul’s Drag Race—and question whether such obvious brand advertising reads as fashion or just forced novelty. Still, for those who collect food-brand swag, it delivers a memorable, if polarizing, statement piece." - Jaya Saxena