Milk Bar Goes Full Junk Food With a Taco Bell Collaboration | Eater
"Started by Christina Tosi in the mid-2000s and launched as a storefront in 2008, this bakery built its reputation on playful, inventive riffs on mainstream sweets — think cereal-milk soft serve, truffles tasting like “birthday cake,” and cookies studded with cornflakes and potato chips. It debuted as an unapologetically sweet, trend-zagging shop that leaned into nostalgic, mass-produced flavors while adding surprising twists. In recent years the brand has corporatized and expanded into grocery (including a cookie mix), secured growth funding, and staged cereal tie-ins at flagship stores, and it has now taken the next step by publicly collaborating with a major fast-food chain on a limited Strawberry Bell Truffle: a vanilla cake dotted with strawberry bits, soaked in strawberry milk and filled with sweet corn fudge, sold at flagship locations and select partner restaurants for a limited time. While the bakery long nodded to lowbrow influences and counted a large investor from the Momofuku world, this partnership signals a shift from aesthetic homage to full-on mainstream pairing and wider accessibility." - Jaya Saxena
