"Lolita’s Mexican Food, which launched in 1984 as a taco shop in Chula Vista and has since become a South Bay staple, is adding a seventh San Diego location near the SDSU campus which joins outposts in Kearny Mesa, Bonita, and the East Village. The new College Avenue branch of the family owned and operated eatery is scheduled to open in early 2019 with free student events and even a taco-eating contest." - Candice Woo
