
4

"I found Tacolicious—with six locations—relies on signature items like guajillo beef tacos and Marina girl salads, and typically runs about 60% in-house, 20% delivery, and 20% catering; right now takeout and delivery have held steady but overall sales are down, with sharp neighborhood variation (Marina and Mission still get some foot traffic while the Palo Alto and San Jose Santana Row locations have emptied and the recently opened Tacolicious Chico, in the same building as Uber, is hurting the most). Catering cancellations have been particularly painful, costing the business tens of thousands of dollars in conference orders, so Tacolicious lowered its catering minimum from $500 to $350 and is incentivizing orders with gift cards ($50 for catering over $500, $100 for over $1,000), while maintaining partnerships with Caviar, DoorDash, Uber Eats, and Grubhub and hoping for reduced commission rates from delivery platforms." - Becky Duffett