Fast Food Meal Deals Are Back. But Are They Actually a Good Value? | Eater
"After steep menu-price increases (about 40% over five years) that slowed sales and reduced store traffic, this major chain rolled out a $5 meal deal — a double cheeseburger or a McChicken sandwich, small french fries, four-piece chicken nuggets, and a small soft drink — originally as a month-long promotion. The offer produced an immediate sales bump and was extended, and company leadership has described the move as aimed at restoring value perception rather than dramatically cutting prices." - Amy McCarthy
