"As the world’s top matzo producer, its matzo, as one taster noted, 'tastes like childhood.' That, however, is not necessarily a compliment: While tasters appreciated the matzo’s crunch, little air pockets, and 'burn and char,' they also noted that it tastes, well, like flour, and is 'kind of hard to get out of your mouth.' More specifically, it 'turns into wet sand.'" - Rebecca Flint Marx