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"Opened by Sawtelle-based French pastry specialist Farid Azarang with his brother Saeed and partner Kambiz, this upscale bakery and retail space serves as the company’s new central production hub to broaden its reach across Los Angeles. Known for impeccable desserts and viennoiserie and with experience catering high-profile events such as the Grammys, the shop completed a COVID-era build-out and opened fully in February. It currently operates Thursday–Sunday from 10:30 a.m. to 5 p.m., aims to support a loyal following of pastry fans, and emphasizes the joyful customer experience as it expands production and retail presence." - Farley Elliott