The Legacy of the Taco Bell Crunchwrap | Eater

"I see the Crunchwrap Supreme as a feat of texture and engineering: a large flour tortilla layered with seasoned beef, thick nacho cheese sauce, a crispy tostada shell, shredded lettuce, diced tomatoes, and tangy sour cream, meticulously folded into its signature hexagonal shape and griddled so it holds together; the tostada shell both provides crunch and separates warm and cold elements. Debuting in 2005, the item has become one of Taco Bell’s most popular and commercially successful products (the chain sold more than 100 million Crunchwrap Supremes in 2024) and has spawned widespread home-cooking and social-media obsession, plus branded make-at-home kits and chef collaborations in 2024; while the name is trademarked and protected, the chain says it’s flattered by creative knockoffs. " - Khushbu Shah