Torani

Why Food Brands Are Making Everything Taste Like Space | Eater

"A syrup company’s “galaxy” flavor translates a scientific cue into something familiar: the scent and taste associations of ethyl formate (discovered in a Milky Way dust cloud) guided a raspberry-and-rum profile, with an added “flinty” mineral note meant to evoke a mysterious, slightly otherworldly edge. Positioned as the brand’s first deliberately abstract flavor of the year, it was developed to tap younger consumers’ interest in fantasy concepts and to bridge real astronomical chemistry with approachable, recognizable flavors." - Bettina Makalintal