Soylent Not Just for Tech Bros Now, Says Soylent | Eater
"This convenience-store chain has started stocking a once online-only drinkable meal replacement, rolling it out from select West Coast locations last year to about 300 stores in the New York City area, greatly increasing retail accessibility. The move is intended to position the product as a quick, healthier alternative to traditional fast-food lunches and to reach a broader, mass-market customer base beyond its early tech-focused devotees. The brick-and-mortar expansion contrasts with the product’s aspirational social-media branding, and although it's unclear whether New Yorkers will swap burgers and fries for the bottled substitute, earlier reports of serious gastrointestinal side effects appear to have subsided." - Whitney Filloon
