Can I Eat It? And Other Questions We Have About Food in the Metaverse | Eater
"A national Mexican restaurant chain rolled out a limited-time Garlic Guajillo Steak in its U.S. and Canadian locations while simultaneously launching a Roblox activation that it billed as the first metaverse menu item. In the virtual grill simulator, players follow the chain’s culinary process to cook the steak, unlock free entree codes and exclusive virtual items for rewards members, and then are shown a simulated "flavor aura" and prompted to "virtually taste" the dish using the brand’s black fork icon. The company framed the stunt as a way to reach Gen Z and share culinary traditions, but many observers found the notion of "virtual tasting" baffling and questioned the point of a digital dining experience that only exists as avatar interactions." - Jaya Saxena
