Yelp’s Stock Took a Dive. It’s the Beginning of the End. | Eater

"Owned by restaurateur Jay Jerrier, who operates ten pizzerias across Texas (including locations in Dallas, Houston and Austin), this pizzeria chain’s leadership says they rarely consult the review platform—maybe every two to three months—to spot service issues or check guest photos. They report getting more reviews and engagement on Google, Instagram and Twitter, and prefer those channels because they foster dialogue with customers and provide faster, more useful feedback; by contrast, they find the review site reactionary and less effective for community engagement." - Whitney Filloon