"A mall-based cinnamon-roll kiosk best known for its Classic cinnamon roll: warm, pillowy dough rolled with a sticky-sweet spiced filling and generously slathered in thick cream-cheese frosting, then packaged in a distinctive Tiffany-blue takeaway box. The shop fills the mall with a sweet, heavenly aroma, and the first bites are described as euphoric—a nostalgic, indulgent treat that for the reviewer recalled childhood moments of getting dessert for dinner." - Joy Cho