
4

"Although primarily perceived as a burger-and-sandwich purveyor, tacos are an enormously popular and lucrative item for this chain — selling roughly 1,000 orders of tacos per minute — and the company has even experimented with tiny versions of its most popular taco. That strong demand has helped position the crunchy beef taco as a major revenue driver and a product other burger-focused chains look to emulate." - Greg Morabito