"Imagine waking up one morning to be told that your entire life, built on “Birthday Bruce,” raspberry glazed cookies, and sprinkling those things with technicolour shards of sugar, was an illusion, never to be repeated; banned from existence. This is what has happened to Get Baked, a Leeds bakery — which went cake-viral once, closed, reopened, and went cake-viral again — and it is now duty to relay this tale of sprinkles, woe, and “the man in a boring tie.”" - James Hansen