Applebee’s Offering $1 Bahama Mama Cocktails in February | Eater
"Positioning itself as a winter escape, the family-dining chain is running a February promotion offering $1 Bahama Mama cocktails—rebranded for the deal as the “Dollarmama”—made with white rum and the chain’s proprietary blend of pineapple, lime, and orange juices with hints of coconut and cherry. The stunt follows earlier dollar-drink efforts (Long Island Iced Teas in December and $1 margaritas launched in October) and is intended to counter recent declining sales by using dirt-cheap alcoholic beverages as a loss leader to drive traffic and encourage patrons to order higher-margin items like appetizers." - Whitney Filloon
