How the Dairy Industry Used the Butter Board to Take Over Your Feed | Eater

"An international pizza chain that has worked with dairy promoters to push cheesier products domestically and abroad, assisting with rollouts like pepperoni-stuffed cheesy bread and testing bold regional menu items such as a Japan/Taiwan “New Yorker” pizza topped with a kilogram of cheese and served with seaweed and maple syrup. Checkoff support has coincided with large increases in cheese use — the average store reportedly upped cheese usage by about 43 percent in the first eight years of the partnership — making the chain a key vehicle for expanding U.S. cheese exports and consumption." - H. Claire Brown