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"I saw Plenty’s produce coming from a vertical farm in South San Francisco and learned the company emphasizes a clean, controlled indoor hydroponic environment — “Nothing touches this produce,” Tara Kriese says — and aims to establish a standard that’s cleaner than organic. Because Plenty can produce healthy, popular greens like kale no matter the season and grows them close to their final destination, it eliminates shipping and warehousing and keeps greens very fresh; Creator’s culinary director David Bordow calls it the freshest lettuce he’s ever tasted. Plenty has just begun introducing its products to the public, sampling at Outside Lands and among artists in its Bay Area debut." - Caleb Pershan