The ‘Worst Mug’ in Your Kitchen Cabinet Has an Important Purpose | Eater
"A big-box home goods retailer that makes it easy and inexpensive to buy matching sets of dinnerware—four- or eight-piece plates, soup bowls, cereal bowls, or bread-and-butter plates—helping explain why people are less likely to form attachments to individual bowls or plates compared with mugs, which are more often acquired piecemeal." - Daniel Lavery
