Wendy's

Wendy’s Menu Will Bring Frosty and Baconator to Reading Restaurant | Eater London

"A U.S. fast-food chain returning to the U.K. with a planned site on Magdalen Street in Oxford as part of a broader expansion push. The brand is best known for its Frosty dessert, spicy chicken nuggets that many reviewers call genuinely spicy, and indulgent burgers like the Baconator, and it has built a high-profile cultural presence through attention-grabbing social-media stunts and snarky online marketing. The relaunch follows a pullout from the U.K. in 2000 and is tied to long-running plans to use Britain as a beachhead for growth; however, the chain faces criticism over low starting wages, resistance to industry-worker protections (including refusing to join the Fair Food Program), and union and Fight for $15 organizing among its workforce, which temper enthusiasm about the opening for some locals." - James Hansen