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"Born from a burnout — when Avery told his wife he 'just want to open a sandwich shop' — the couple turned that dream into Layers, which evolved from a Capitol Hill apartment pop-up to a cult-favorite sandwich truck and is now opening a brick-and-mortar at Green Lake (targeting July 5). I describe Avery as an artist in sandwiches: he obsessively tinkers with flavor and texture, producing items like the I’d Date a Jalapeño (a grilled cheese with cheddar, Deglet Noor dates, and jalapeños) and Sebastian’s Sunset (a crab cake with pickled fennel, arugula, and remoulade). They’ll offer sandwiches, small plates, salads, and breakfast sandwiches for the first time, and Ellary Collins (formerly of London Plane) will bake bread, sweet and savory pastries, and her famous biscuits. Their popularity was built through strong Instagram photography and ingredient-focused storytelling that helped justify a $13 price point, and their Kickstarter raised over $78,000 to help fund the shop. Avery’s perfectionism shows in menu ideas like the Duck Norris — duck confit, chicories, a grainy-mustard vinaigrette, a fried duck egg on brioche (with Avery even considering using duck fat for the vinaigrette) — conveying a sense of gourmet, carefully considered sandwiches rather than mere lunch fare." - Harry Cheadle