"Set steps from the beach, this chic coastal hotel opened in June 2025 after Marley Dominguez’s Enduring Hospitality Group bought the former Sands Motel in 2024 for $23.5 million. The sun-drenched 19,000-square-foot property feels like a tribute to Montauk’s laid-back spirit with a clean, modern refresh—sleek wooden fixtures, crisp lines, and a coastal palette—while retaining its Sands Motel roots. With 43 rooms (from first-floor beach-view rooms to ocean-view suites, larger corner suites, and spa condo suites), generous windows, natural materials, a roomy bed with eucalyptus pillow spray, and a bit of bohemian flair, the rooms are a peaceful beachside retreat. The hotel’s amenities include a major summertime pool draw with lounge chairs and cabanas, forthcoming on-site dining next year, a spa, gym, beach service (towels, umbrellas, loungers), free bike rentals, and partnerships for vintage Ford Broncos and golf carts arriving next year. A boutique spa across the street offers infrared saunas, cold plunges, red-light therapy, and a gym, and the property is dog-friendly with staff who are helpful but not intrusive—overall a retro beach-glam, five-star vibe and a hotspot for summer brand events while remaining a quiet offseason retreat."