"Apparently the prince prefers the coast. Though the hotel is called the Grand Hotel Principe di Piemonte, it stands on the central promenade in the picturesque town of Viareggio, on the coast of northern Tuscany. One glance at the building and you know what the place is about, its ornate 1920s façade rising in all its splendor above Viareggio’s long sandy beach and the Tyrrhenian Sea just beyond. In short, it’s a classic European resort-hotel in a classic European resort-town." - Tablet Hotels