"Once upon a time the stylish modern hotels were smallish and independently owned, while the massive towers tended very much towards the beige and bland side of things. It’s no longer quite so simple. The Eurostars Madrid Tower is no mom-and-pop operation — it’s part of a fairly extensive chain, and occupies 30 high floors of a skyscraper in the business district of northern Madrid. But to look inside is to be immediately convinced of its style bona fides; there are tiny little boutiques out there that wish they could look half this good." - Tablet Hotels