Taqueria Invicto

Invicto, a new Mexican fast-casual chain from former Naf Naf Grill execs, is opening in Naperville, Vernon Hills, and Chicago | Eater Chicago

"I'm intrigued by a new fast-casual Mexican street food chain called Invicto debuting in early October in suburban Naperville from David Sloan and his half-brother Franklin Wiener. They say the concept will transport customers to a taqueria in Mexico City through on-premises tortillas and immersive decor, positioning it as an upgrade from sterile competitors like Chipotle and Qdoba and prioritizing an Instagram-ready experience. The menu will feature "authentic Tijuana-style tacos" (grilled chicken, carne asada, and taco arabe) plus cemitas, Mexican milkshakes, a Mexican-style poutine, Sonoran hot dogs wrapped in bacon, quesadillas, paletas, margaritas, beer, and an agua fresca bar; the concept used Mexican-born consultant Jonathan Jimenez Alvarado (who worked at Pujol in Mexico City) to help develop the menu. Invicto plans openings in Naperville and Vernon Hills, could expand to about 20 locations, and is still seeking a downtown Chicago site." - Ashok Selvam