"As for Roots Chicken Shak, I saw it positioned as a franchising play that already produced locations in Plano (a Legacy West food hall) and Austin (inside an H-E-B), with Foley and Derry using partnerships with Legacy West and H-E-B to accelerate the brand’s rollout. Their approach leverages city and corporate partnerships to reduce financial barriers for franchisees, with an explicit goal of creating opportunities for people traditionally edged out of franchising — particularly Black women — and the brand is being placed as a cornerstone in new H-E-B food-hall developments." - Courtney E. Smith