"The largest quick-service chain worldwide has so far lagged behind many rivals in offering plant-based burgers domestically, prompting a widely signed petition (and celebrity endorsements) calling for a meatless option; executives say plant-based protein is being monitored, the company already sells a vegan burger in markets like Sweden and Finland, and any U.S. rollout would likely mainstream plant-based meat given the chain’s massive scale and history of influencing industry practices." - Jenny G. Zhang