"Gigi Hadid posted a sponsored pre-Coachella Instagram ad holding a medium fries and captioning it “fed & hydrated,” which prompted a wave of criticism aimed at the fast-food chain. Commenters argued that fries aren’t a full, hydrating meal for an adult and objected to promoting unhealthy food; some also pointed to the chain’s labor practices. Many responses carried a diet-shaming tone—saying models should eat kale instead of burgers—while defenders noted she was simply taking a reported $200,000 endorsement. Overall the reaction blended legitimate health and ethical concerns with personal attacks over dietary expectations." - Tim Forster