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"I observed that Chick-fil-A became a central foil in the frenzy: the chain—known for being closed on Sundays for religious reasons—jumped into the Twitter back-and-forth with Popeyes as fans took sides, and while Chick-fil-A ranks #1 in customer satisfaction with its pickle-laced crispy chicken sandwich, the company has controversial politics (the piece notes it famously funneled millions of dollars into groups that oppose same-sex marriage), which colors some customers' loyalties." - Eater Staff