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"One of the founder’s best‑known brands was described as a fixture of early‑aughts celebrity culture; the group expanded aggressively in 2024 with new locations in Miami Beach and Dallas and is on track to open a site in Scottsdale, Arizona. The operator’s playbook centers on cultivating restaurants that appeal to a see‑and‑be‑seen crowd as they continue to expand their footprint." - Melissa McCart