What’s Fueling the Success of New-Wave Eatertainment? | Eater Twin Cities
"A high-tech mini-golf complex promising a “culinary journey of global flavors,” this newer entry pairs tech-augmented play with a broad, globally inspired menu. The food menu is described as encyclopedic on appetizers: Lebanese hummus, poutine, Persian chicken skewers, Thai fried chicken, Korean barbecue buns, and chorizo empanadas, illustrating the brand’s studied, international approach to casual dining. The brand also leans on technology to augment play — a Trackaball-like system that automates scorekeeping — and, per Susan Walmesley, the company’s chief operating and marketing officer, about half the brand’s revenue comes from the game, even though rounds are priced modestly (one example cited: $14 per person for a round of mini-golf)." - Justine Jones
