McDonald’s and Burger King Are Both Launching Customer Loyalty Programs | Eater
"Rather than reviving a kids-club concept, the brand is piloting a new loyalty scheme called “Royalty Perks” in Los Angeles, Long Island, Miami, New Jersey and New York City. Members earn 10 “crowns” per dollar spent that can be redeemed for free menu items; the program is being positioned as an iterative test to refine features, expand into new markets and drive repeat digital orders while collecting customer data for targeted marketing." - Jaya Saxena
