Restaurant Trend: Subscriptions and Memberships Are Here to Stay | Eater
"A paid rewards tier (about $6.99/month) grants members perks such as priority reservations, double points versus the free tier, and access to insider panels; the brand reports that paid members visit more frequently and spend more per check, and the program is valued as a data-gathering tool to better understand and engage high‑value guests." - Stephanie Ganz
