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"After two University of Houston students, Jehv Maravilla and Christian Toledo, stealthily hung a signed poster of themselves on the Pearland fast-food restaurant's wall at 2803 Business Center Drive—using a Goodwill uniform to avoid attention—the poster stayed up for more than two months and Maravilla's tweet about it went viral. Their prank led to an appearance on The Ellen Show, where the host challenged them and revealed that the company is responding to their campaign to increase racial diversity in its decor: the students will be featured in an upcoming marketing campaign and each will receive a $25,000 check. The location is currently being renovated, and the signed poster has been moved and is slated for auction to benefit a local family-support charity." - Adele Chapin