McDonald's

Fast food restaurant · Springfield

3

@eater

Chain the Restaurant Is Profiting Off the Sweet Taste of Nostalgia | Eater

"The global burger chain’s iconic imagery and memorabilia serve as shorthand for mass nostalgia: vintage dining furniture and character-themed seating (examples include a Grimace-shaped seat and Ronald McDonald figures) were salvaged from a private collector to create a playful, photogenic environment that evokes multigenerational memories and helps drive social-media buzz at themed events." - Ryan Bradley

https://www.eater.com/24152229/chain-pop-up-hollywood-celebrities-taco-bell-pizza

360 Main St, Springfield, MA 01105 Get directions

mcdonalds.com
@mcdonalds

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