Chain the Restaurant Is Profiting Off the Sweet Taste of Nostalgia | Eater
"The global burger chain’s iconic imagery and memorabilia serve as shorthand for mass nostalgia: vintage dining furniture and character-themed seating (examples include a Grimace-shaped seat and Ronald McDonald figures) were salvaged from a private collector to create a playful, photogenic environment that evokes multigenerational memories and helps drive social-media buzz at themed events." - Ryan Bradley
