Wendy's

Wendy’s Spicy Chicken Nuggets Are Returning, Thanks to Twitter and Chance the Rapper | Eater

"After a two-year absence, its spicy chicken nuggets are set to return following a viral social-media push from Chance the Rapper, whose playful "positive affirmations" and the brand's challenge that 2 million likes could sway decision-makers prompted a rapid reversal; the company confirmed the comeback by Sunday night but said timing is still to be determined. While the moment has been billed as a feel-good marketing win, activists and celebrities—including Amy Schumer—have criticized the company’s labor practices, pointing out its refusal to join a program aimed at protecting farm workers from sexual misconduct and arguing that ethical sourcing and worker dignity should take priority over promotional stunts." - Jenny G. Zhang