"In the year since former Oakland Raider Marshawn Lynch opened Emeryville soul food restaurant Rob Ben’s, he’s taken advantage of the current era’s new routes of self-promotion, including runs at reality TV and the creation of viral web videos. It’s that last venture that inspired a new, limited-edition dish at his restaurant, the SF Chronicle reports: a gigantic burger that packs in bacon, hot wing flavors, and a slew of pickled vegetables." - Eve Batey