"TripAdvisor’s 71st-ranked venue on Mykonos is a star-branded, mixed-use beach club profiled in an MTV reality series about its celebrity owner; the complex combines a restaurant, a “wellness corner” and numerous beach cabanas and is run in partnership with investor Panos. The operation leans heavily on branding and celebrity cachet—the owner’s name is plastered everywhere while she largely stays out of the limelight, popping up occasionally as a self-styled “tough boss” who sprays Champagne and enforces standards. Service is delivered by nine American VIP hosts flown in for summer shifts, generating plenty of staff drama that is clearly shaped for television (from boorish cast members to public retributions) and mixed-quality hospitality, with awkward luxury touches like prominent name tags. Menu and pricing feel tourist-focused and premium—branded coladas (~€15), espresso martinis, and a frozen-then-grilled squid (~€21) are emblematic—and the venue consciously markets itself as both family-friendly and a party spot, a combination that raises doubts about safety and suitability given heavy film equipment, copious alcohol and young, scantily clad hosts. Behind-the-scenes issues (a neglected fish tank with decaying fish cited by a reviewer), seasonal winter closure and frequent emphasis on spectacle over steady guest experience suggest the place functions more as a reality-TV attraction than a reliably high-end beach-club destination." - Tim Forster