"A quintessential Texas road‑trip convenience‑store destination whose mesquite beef jerky delivers a satisfying medium chew from thick, silver‑dollar‑sized slabs of beef that exude a musk of fire‑torched cumin, cleanly aged bovine notes, and hardwood smoke. The jerky channels the smokey fare of Hill Country barbecue and Southwest steakhouses, and the reviewer found it a welcome, animal-forward relief after sampling many mediocre mass‑market products." - Ryan Sutton