Shake Shack Debuts in Hong Kong’s IFC Mall With Milk Tea Shakes | Eater
"A New York–born burger and fries concept has opened at IFC Mall in Hong Kong, housed in the waterfront skyscraper among high-end retailers like Tiffany & Co. and Rolex. The outpost largely mirrors the brand’s global menu—burgers, chicken sandwiches, fries and frozen custard—while adding local items such as a milk tea shake and a concrete made with vanilla custard, french toast, bananas and peanut butter sauce. The operation emphasizes fresh, “all‑natural” burgers to appeal to consumers who may trust foreign food brands more than some domestic options, and the Hong Kong opening is part of a broader Asia expansion executed via a licensing agreement with Maxim’s Caterers Ltd." - Whitney Filloon
