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"The Grand Rapids–based grocery chain is offering customers a $10 coupon when they receive their final COVID-19 vaccine dose at one of its in-store pharmacies, where Pfizer/BioNTech, Moderna and Johnson & Johnson vaccines are available. It also provides a separate $10-off coupon for purchases of $50 or more to shoppers who can show a completed COVID vaccination card proving they were vaccinated elsewhere or at the store. Company leadership framed the incentive as a way to encourage vaccination and build on pharmacy teams’ efforts to keep communities safe. The program joins other local vaccination incentives — such as city prepaid debit cards and clinic gift cards — as Michigan’s rollout surpasses first-dose coverage for over half the population while some areas, like Detroit, lag behind. The retailer emphasizes its identity as a family-owned superstore (in operation since 1934) offering groceries, prescriptions and general merchandise." - Monica Williams