Why Everyone Was Putting Bows on Food in 2023 | Eater
"The chain publicly embraced the trend by posting an Instagram rendition that tied pink bows around its Chickenjoy drumsticks, bringing a corporate gloss to what began as food-stylist playfulness. That move demonstrates how the bow motif has migrated from independent food artists’ staged tablescapes into mainstream marketing, where inedible ribbons and decorative flourishes are used to make comfort food feel elegant, performative, and whimsically feminine." - Bettina Makalintal
