"A branded franchise of family-style restaurants launched amid the proprietor’s ongoing commercial reinvention, marketed as serving classic, comfort-oriented Southern recipes tied to her public persona. The chain is part of a broader post-controversy business strategy—including a subscription streaming network, cookware and clothing lines, tours, and reissued cookbooks—that preserved significant revenue, even as critics argue the branding promotes a nostalgic, sanitized vision of Southern food that sidelines Black culinary history and authentic regional traditions." - Lauren Michele Jackson